Retail supply

Strategic Fresh Produce Sourcing for Market Leadership

We collaborated with a large retailer to define a groundbreaking strategy for an important category within their fresh produce sourcing, aimed at elevating the quality of their offerings to achieve a market-leading position. This strategy not only enhances product quality but also addresses and mitigates various issues and risks within the existing supply chain.

Key Components of the Strategy:

1. Quality Improvement: Implementing measures to enhance the quality of fresh produce, setting a new standard in the market.
2. Risk Elimination: Identifying and mitigating supply chain risks to ensure reliability and consistency.

**Step-by-Step Process for Supply Replacement:**
- A detailed plan to replace 30-50% of the supply over a seven-year period, with comprehensive detailing and costing of each step.

**Stakeholder Commitments:**
- Securing necessary commitments from both buy and supply stakeholders to ensure alignment and support for the strategy.

**Funding and Partnership Strategies:**
- Defining optimal funding and partnership strategies to support the implementation and sustainability of the project.

**Unprecedented Nature of the Project:**
- This project is unprecedented in the sector, offering a unique and exciting opportunity to redefine fresh produce sourcing.

Outcome:

- Establishment of a market-leading position through superior quality offerings
- Enhanced supply chain reliability and risk mitigation
- Successful stakeholder engagement and commitment
- Strategic funding and partnership alignment